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Private Label Vacuum Line for Sam’s Club
Product & Brand Development
Go-to-Market Launch Materials from concept to shelf and online listing
Date
2024
Full creation of eProSelect™, a new house-brand vacuum line developed exclusively for Sam’s Club. Our work included brand naming, positioning, features/benefits messaging, packaging copy, user manual development, a product demo video, and the full PDP copy for Sam’sClub.com. As the U.S. marketing lead, we shaped all consumer-facing content and ensured the brand launched retail-ready across in-club and digital channels.
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