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Brand Development and Product Launches
Brand Development
Brand concept and product development for a line of products sold exclusively to Walmart.
Date
2022
Instrumental in product marketing and content development for a series of Personal Chiller™ soft-nugget countertop ice makers and an assortment of mini fridges for beverages and beauty products. Our work included brand concept, positioning, features/benefits messaging, packaging copy, user manuals, lifestyle-focused retail content, and digital assets optimized for e-commerce listings across major retailers.
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